Jack Chojnacki
Jack Chojnacki[nb 1] (born c. 1941)[1] served as the co-president of Those Characters from Cleveland Inc., a division of U.S. greeting card company American Greetings (AGC), in the 1980s. He assisted in the creation of several AGC franchises, including Strawberry Shortcake and the Care Bears.
Career
A native of Milwaukee, Wisconsin,[2] Chojnacki graduated from the city's Marquette University High School in 1958.[2] During the 1970s, he was among the staff of American Greetings, a card company based in Cleveland, Ohio;[5] he licensed the Holly Hobbie character early in his tenure there.[6] Later that decade, he set up the company's licensing branch[5] Those Characters from Cleveland[7][8] with another AGC employee, Tim Wilson (the creator of the comic strip Ziggy).[9] Its first franchise, Strawberry Shortcake, made its public debut in 1980.[5]
Beginning in the early 1980s, Chojnacki served as co-president of Those Characters from Cleveland[8] along with Wilson,[10] and vice-president of AGC's licensing operations.[11] Starting in February 1981, he assisted in the creation of another American Greetings franchise, the Care Bears.[12] He served as executive producer of 1985's The Care Bears Movie,[13][14] along with its 1986 prequel A New Generation;[15] he also was a creative consultant for the 1987 follow-up, Adventure in Wonderland.[16] After the Care Bears, Chojnacki helped out with another two AGC properties, Madballs[17] and Popples.[18][19] In 1989, the Licensing Industry Merchandisers' Association (LIMA) inducted him into the Murray Altchuler Licensing Industry Hall of Fame, as a charter member.[20]
Notes
- ^ The surname's pronunciation has been given variously as "hoy-not-ski",[3] "hoy-nof-ski"[1] and "why-nat-ski".[4]
References
- ^ a b c Chiu, Tony; Wansley, Joyce (May 10, 1982). "Who's Red and Sweet and Filthy Rich? Strawberry Shortcake, Toyland's Newest Tyke-Coon". People Weekly (Time Inc.) 17 (18). http://www.people.com/people/archive/article/0,,20082111,00.html. Retrieved September 17, 2010.
- ^ a b c Daniell, Tina (April 24, 1985). "Care Bear market is looking bullish". The Milwaukee Journal (Journal Communications): p. 7 (Part 3). http://news.google.com/newspapers?id=GmoaAAAAIBAJ&sjid=TCoEAAAAIBAJ&pg=5067,3378745&dq=care-bears-movie&hl=en. Retrieved August 21, 2010.
- ^ Josephson, Nancy (June 20, 1983). "Get Along Gang gets '84 push". Women's Wear Daily (WWD) (Fairchild Publications) (145): 14.
- ^ Pauly, Helen (February 1, 1983). "Strawberry sells like hotcakes". The Milwaukee Journal (Journal Communications): p. 17. http://news.google.com/newspapers?id=e28aAAAAIBAJ&sjid=5CkEAAAAIBAJ&pg=4575,127287&dq=strawberry-shortcake+tv&hl=en. Retrieved September 18, 2010.
- ^ a b c Engelhardt, Tom (September 1986). "Saturday Morning Fever: The Hard Sell Takeover of Kids TV". Mother Jones (Foundation for National Progress) 11 (6): 40. http://books.google.com/books?id=u-cDAAAAMBAJ&pg=PT27&dq=%22Jack+Chojnacki%22&hl=en. Retrieved August 21, 2010.
- ^ Liebeck, Laura (June 4, 1990). "Transforming a license into a brand". Discount Store News (Lebhar-Friedman Inc.) 29 (11): 113.
- ^ Dougherty, Philip H. (November 17, 1981). "Advertising; 825/Strawberry Shortcake to Dancer Fitzgerald". The New York Times (The New York Times Company). http://www.nytimes.com/1981/11/17/business/advertising-825strawberry-shortcake-to-dancer-fitzgerald.html. Retrieved August 21, 2010.
- ^ a b DeWolf, Rose (October 12, 1982). "Out to launch: Is there shelf life after Holly Hobbie? You bet" (Registration required to read article). Philadelphia Daily News: p. 33 (FEATURES). http://nl.newsbank.com/nl-search/we/Archives?p_product=DN&s_site=philly&p_multi=PI%7CDN&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB294D2283BB84A&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM. Retrieved August 21, 2010. "Jack Chojnacki, copresident of Those Characters from Cleveland, a subidiary of American Greetings set up just to handle licensing, told a recent meeting..."
- ^ Abelman, Robert (1995). Reclaiming the Wasteland: TV & Gifted Children. Hampton Press. p. 88. ISBN 1-57273-014-5. http://books.google.com/books?id=6RTaAAAAMAAJ&q=%22Jack+Chojnacki%22&dq=%22Jack+Chojnacki%22&hl=en. Retrieved August 21, 2010.
- ^ McAllister, Liane (April 1984). "Character marketing—competitive and thriving". Gifts & Decorative Accessories (Geyer-McAllister Publications Inc.) (85): 120. "...Adds Jack Chojnacki, co-president with Tom Wilson, of Those Characters from Cleveland, 'You see numerous characters, but only few sensible ones; the marketplace really boils down to 20 or 30 good properties'"
- ^ Yoshihara, Nancy (September 9, 1980). "A Word from the Sponsor: Holly Hobbie Set to Go Hollywood" (Registration required to read article). Los Angeles Times (Tribune Company): p. E5. http://pqasb.pqarchiver.com/latimes/access/658170702.html?dids=658170702:658170702&FMT=ABS&FMTS=ABS:AI&type=historic&date=Sep+09%2C+1980&author=&pub=Los+Angeles+Times&desc=A+Word+From+the+Sponsor&pqatl=google. Retrieved August 21, 2010.
- ^ Connelly, Sherryl (April 2, 1985). "High 'aaah" factor has meant millions". Boca Raton News. New York Daily News: p. 4B. http://news.google.com/newspapers?id=rfEPAAAAIBAJ&sjid=mIwDAAAAIBAJ&pg=3720,590789&dq=care+bears+movie&hl=en. Retrieved August 21, 2010.
- ^ Selznick, Arna (director) (1985). The Care Bears Movie (Animated film). The Samuel Goldwyn Company (distributor) / Nelvana Limited / American Greetings / CPG Products Corp.
- ^ Wyse, Wyndham (March 22, 2000). "Canadian, eh? Take One's unofficial list of 20 box-office hits". Take One (Canadian Independent Film & Television Publishing Association) 9 (27): 20–4, 29–31. http://www.thefreelibrary.com/Canadian,+eh%3F+Take+One's+unofficial+list+of+20+box-office+hits-a030385829. Retrieved October 30, 2010.
- ^ Schott, Dale (director) (1986). Care Bears Movie II: A New Generation (Animated film). Columbia Pictures (distributor) / Nelvana Limited / LBS Communications.
- ^ Jafelice, Raymond (director) (1987). The Care Bears Adventure in Wonderland (Animated film). Cineplex Odeon Films (distributor, North America) / Nelvana Limited.
- ^ Whitall, Susan (March 8, 1986). "The ugliest toys ever—Madballs!" (Registration required to read article). Newsday. The Detroit News: p. 2 (Part II). http://pqasb.pqarchiver.com/newsday/access/99983112.html?dids=99983112:99983112&FMT=ABS&FMTS=ABS:FT&type=current&date=Mar+08%2C+1986&author=By+Susan+Whitall.+The+Detroit+News&pub=Newsday+(Combined+editions)&desc=The+ugliest+toys+ever+-+Madballs!&pqatl=google. Retrieved August 21, 2010.
- ^ "Industry forecast for '86 properties (Licensing Scope)". Playthings (Geyer-McAllister Publications Inc.) (83): 50. December 1985.
- ^ Jones, Vicki (November 4, 1985). "Licensed to sell". HFD: The Weekly Home Furnishings Newspaper (Capital Cities Media) (59): 15.
- ^ "About LIMA: Murray Altchuler Licensing Industry Hall of Fame". Licensing Industry Merchandisers' Association (LIMA). http://www.licensing.org/about/awards/hall-of-fame/. Retrieved November 3, 2010.
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Persondata |
Name |
Chojnacki, Jack |
Alternative names |
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Short description |
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Date of birth |
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Place of birth |
Milwaukee, Wisconsin |
Date of death |
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